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How To Motivate Parents To Pay School Fees?

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During this pandemic, parents are caught in a difficult predicament, tasked with difficult decisions about their family given precarious job contracts or complete loss of earnings. The effect of adverse labour market shocks has to be borne by parents, and they have to be extremely mindful about spending their available resources on their child’s education. According to a new assessment by the International Labour Organization, the COVID-19 pandemic could increase global unemployment by almost 25 million. The cascading set of consequences on family life, education, and earnings needed an immediate redressal.

While parents are going through their unfortunate plight, the education industry is suffering as badly. Parents are not convinced about the reliability of online education, and hence they shirk paying the school fee on time or at all. They believe online education is not “real education”. Even parents who have thus far avoided layoffs are unsure about their child’s quality of education being delivered in the pandemic times. Online learning doesn’t impress them much, and the world doesn’t have an option right now. While their worry creeps from our society’s reluctance to adopt technology, their deduction is objectionable.

The era of technology

The COVID-19 impact intensified the loopholes in the sector and expedited the advent of technology in the sector. As a result, even before the pandemic, the surge of technology in the education sector was monumental.

According to the World Economic Forum, “Even before COVID-19, there was already high growth and adoption in education technology, with global EdTech investments reaching US$18.66 billion in 2019 and the overall market for online education projected to reach $350 Billion by 2025. Whether it is language apps, virtual tutoring, video conferencing tools, or online learning software, there has been a significant surge in usage since COVID-19.”

Indian parents, since time immemorial, have considered technology an unnecessary “advantage” without realising it is the only factor that will save the sector from a sharp plunge when the need arises. However, how do we convince parents to pay the fee on time and assure them that tech-based education is the future and is better in multiple ways than the traditional approach? Parents’ trust significantly depends on the quality of remote instruction, degree of engagement, trained teachers, guaranteed results etc. In the ongoing times, they want a touch of ‘physical classes’ without leaving the safety of their homes. While a few schools try to win the trust of their parents globally through their online offerings, many fail. When we say technology, we don’t mean just ‘online learning’. Imagine a school that allows your child to:

  • Learn at their convenience
  • Access quality resources whenever they want
  • Get trained by world-class teachers
  • Have better coordination with teachers
  • Learn collaboratively, just like traditional classes
  • Enhance their skills and learning curve through digital tools
  • Access classes whenever they miss them
  • Learn dynamically via various means

Smart learning is a great way to learn at home. When learning is streamlined, and parents see results, which are often better than in-class learning, they tend to secure that education by paying the fee timely. Smart learning is also enabled with an online fee management system that helps parents deposit the fee with just a click. Schools to avoid any more financial struggle arising from the pandemic, should embrace smart learning powered by integrated solutions to assure parents of better and lifelong learning.

Technology has simplified how learning is being conducted in disruptions and ensures that various departments and their works get done smoothly. For example, standing in a queue for fee payment is an archaic concept. With an online fee management system, parents can pay the fee with a click. Technology indeed is revolutionising the way education is being imparted in schools or the country.

How is LEAD helping schools deliver quality education?

Ever since the world has been disrupted, LEAD has been at the forefront of solving the gravest challenges faced by the education sectorquality learning during remote classes. When schools shut, parents were in a frenzy about the quality of education. LEAD’s integrated solution is a perfect marriage of curriculum, pedagogy, and technology.

how to recover fees from students

LEAD School @Home and hybrid learning helped Indian schools achieve quality learning when the world grappled with lockdowns. With innovative programs like Bridge Course, LEAD MasterClass, LEAD Premier League and Summer Camp, LEAD continues to champion uninterrupted learning for each child and ensures every child gets access to quality education.

LEAD is transforming schools by making children future-ready. To make yours a LEAD Partner School: Partner with us today

About the author

Manasa is a Branding and Communication Manager at LEAD. She is an Asian College of Journalism alumnus and a former Teach for India Fellow. Manasa has also completed her MBA in marketing from Deakin University. She strongly believes that education has the power to shake the world and is excited to be a part of LEAD’s transformational journey.

Manasa Ramakrishnan

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