5. Highlight video testimonials of other parents

Don’t do all the talking yourself. Instead, let the parents of your existing students take the mic and promote your school.

Testimonials are very effective. Video testimonials can be even more impactful.

Seeing the faces of other parents and listening to their experiences can work wonders in convincing the mums and dads who are looking for a school for their child.

So, reach out to the parents of a few students. Ask them a few questions, like “what do you like best about the school”, “how the school has helped your child grow”, “why would you recommend this school to other parents”, and more. Record their videos and distribute them on your website and other digital platforms.

Video testimonials can accelerate your lead generation strategy, unlocking greater rewards.

6. Have an email drip campaign

Many schools don’t know what to do next once they have the contact details of a prospect. Don’t be one of them!

Have a defined email drip campaign that effectively nurtures the lead and drives conversion.

Remember, lead generation is just one part of the process; you need to know how to nurture the leads. Defining an email drip campaign that’s run on automation will help nurture the leads and increase student enrollment.

7. Create content around pain points

Creating content (blogs, social media copies, more) will uncover opportunities to improve your brand discoverability and engagement.

But you can’t produce “any” type of content. It needs to be precise and created around the distinct pain points of your target audience.

Now, what are the pain points of your target audience?

The answer to this requires you to first create buyer personas.

Create buyer personas and include the pain point data there. Then create a content strategy around those pain points that your target audience finds relevant and resourceful.

8. Stay active on social media to drive engagement

This is one of the simplest school admission marketing ideas, and it’s also very critical.

Poor social media presence reflects badly on your brand.

Activities on social platforms enhance your discoverability and engagement. It unlocks opportunities to get in front of more people.

So, if you don’t already, start posting content on all major platforms. Be more frequent and consistent. Grow your presence, gain more followers, and get the words out about your school.

If you have the budget, run social media ads as well to capture the leads of targeted parents within a geographic boundary.

A strong social media marketing game built on publishing more high-quality content assures you of great results, including better brand positioning and increased student enrollment.

9. Let the teachers talk

The students will spend a large part of their days under the supervision of the teachers. So naturally, the parents would want to know more about the teachers. Who they are? How experienced are they? What’s their track record? What is their personality like?

Parents want answers to these questions regarding the teachers who would be teaching their kids.

So, put your teachers at the front of your marketing campaigns. Include their videos on the website and social platforms, talking about themselves, their experience, and their teaching approach.

Showing your teachers talk will add credibility to your school’s brand and build trust with the parents. The parents will be comforted knowing their kids are under the guidance of the right teachers.

10. Explain the admission process clearly

Uncertainty pushes many people away!

You have to let the prospective parents know about the what’s and how’s.

What happens when they give you their contact details? How does the admission process at your school look? How much are the fees and admission charges? How long does the process last? How can they prepare their kids for any admission test or interview? What documents should they produce at the school?

Such questions should be addressed from the go so as to ensure there’s no uncertainty for the parents about the admission process. Clearly mention the steps so that the parents are informed and prepared.

Eliminating any room for uncertainty can positively impact your conversion rate.

11. Engage the parents of your school students

Just like in any business, your existing customers are your biggest asset. The same is true even with schools.

The parents of your existing students are your biggest asset. Engage those parents to trigger word-of-mouth marketing.

If you provide them a good experience, those parents will talk about your school in their circle; on social media, with their colleagues and friends. Word-of-mouth reach can snowball very quickly and bring huge traffic to your school in a short span.

How do you deliver a good experience to the parents of your students?

Hold events and invite them. Offer them ways to track their child’s academic progress. Plan regular parent-teacher meetings.

There are several such initiatives you can take to keep parents engaged throughout. Thereon, integrate such initiatives into your school marketing campaigns. Talk about such initiatives on your website and other digital platforms.