1. Run paid social media ads

When it comes to education marketing trends, you can’t discount social media ads.

In today’s digital world, almost everyone has a mobile and a social media account. Your presence on social media enables you to stay in contact with the target audience.

Instead of focusing on all platforms at a time, research, analyze, identify one platform on which most of your audience spends time, and run ads on that platform. It will save your time and ad budget.

The biggest advantage of social media ads, unlike traditional marketing, is that your ad campaigns can be highly targeted. Almost every social media platform now offers a robust targeting option, right from Facebook and Instagram to LinkedIn and YouTube.

To increase your enrollment rate, you have to create well-structured ad copies and enticing designs for your ads to hook the audience’s attention and drive the conversion.

2. Have your students do the talking

After a point, people don’t care what you’re saying about yourself. Instead, they want proof to trust you. So, let your students raise their voice for you.

Sharing success stories of your alumni in their own words can convince the applicants to settle on your school.

Your alumni represent your institution; when they have a good profile in society and share their positive experiences about you, it increases your credibility.

Let them tell prospective parents about your school culture, environment, atmosphere, staff, curriculum and more.

Personal recommendations from past students can be more potent in driving the student enrollment rate.

3. Be prompt in response

Most people are impatient. If you don’t respond to their query on time, they will walk past you.

Imagine that a parent is filling up your enrollment form through your website. While filling, they have a doubt and contact you to clarify it, and if no one is on the help desk to help them, won’t it frustrate them and make them walk away?

Of course, it would.

That’s the reason why the response time and sorting their query in a short time matter a lot.

When you are not at your desk or have finished working hours, responding can be more difficult. In that case, you can use an educational CRM, an AI bot that reduces your hassles, answers parents with the right resources, and solves their queries instantly.

4. Post images of your school

Visual content is more enticing and appealing than text.
Sharing pictures of your school’s infrastructure and classroom on your website or social media will help people see your school sitting at home. It will give them a view of your school’s infrastructure, as well as the available facilities.

This is important. Parents want to know “where” their child would study, what kind of facility it is, and if the premise is good enough for a good learning experience.

To increase credibility, you can also share achievements, images of top-grade students, and teachers explaining their accomplishments.

Moreover, you can post pictures of the events happening at your school.

5. Embrace local SEO

Local SEO is a very important part of education marketing trends.
You have to optimize your website for local searches.

For example, let’s say your school is in Bangalore. When people use keywords like “best schools in Bangalore” or “Best schools nearby”, and if your school doesn’t come up first on the search result page, you will miss out on those people to enroll their kids for admissions.

So, optimize your website pages with “nearby” keywords. Also, complete your Google my Business profile with all the updated information.

This will boost your school’s visibility for local searches, attracting more parents in your city or town.